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John Jimenéz

Sensoriality
John Jimenéz

Emotional Sensoriality

Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
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EURO COSMETICS Magazine • I, CHATBOT (and 2023 Trends) • John Jimenéz • John Jimenéz
John Jimenéz

I, CHATBOT (and 2023 Trends)

I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
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John Jimenéz Emotions and Neuromarketing
John Jimenéz

Emotions and Neuromarketing

Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
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EURO COSMETICS Magazine • Metaverse Trends • John Jimenéz • John Jimenéz
John Jimenéz

Metaverse Trends

Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
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EURO COSMETICS Magazine • Sensoverse • John Jimenéz • John Jimenéz
John Jimenéz

Sensoverse

The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...
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From Bzrp Music Sessions # 53 to Antiaging Chemistry
John Jimenéz

From Bzrp Music Sessions # 53 to Antiaging Chemistry

I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we...
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John Jimenéz Memory and Neuromarketing
John Jimenéz

Memory and Neuromarketing

Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
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EURO COSMETICS Magazine • Sensory Branding • John Jimenéz • John Jimenéz
John Jimenéz

Sensory Branding

We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
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EURO COSMETICS Magazine • Humor and Beauty • John Jimenéz • John Jimenéz
John Jimenéz

Humor and Beauty

I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...
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John Jimenéz Surprise Factor in Cosmetics
John Jimenéz

Surprise Factor in Cosmetics

I recently had a surprising experience that inspired me to write this column. As some of you know, I am...
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EURO COSMETICS Magazine • Attention, Memory and Emotion • John Jimenéz • John Jimenéz
John Jimenéz

Attention, Memory and Emotion

Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
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EURO COSMETICS Magazine • Atopic Skin and Senses • John Jimenéz • John Jimenéz
John Jimenéz

Atopic Skin and Senses

Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
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