Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the last decade, both industries have shown sustained growth, driven by digitalization, the globalization of trends, and an increasingly informed and demanding consumer. The global fashion market has evolved toward more agile models, driven by fast…
Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal personality model that represents different values, motivations, and behaviors that create an emotional impact on people. They also represent how a brand can humanize itself, achieving loyalty and a stronger bond with consumers. Archetypes are…
Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global cosmetics market is projected to be valued at U$ 422.37 billion by 2031, with a CAGR of 5.48% between 2023 and 2031. New formulations and technologies are continually redefining the cosmetics industry, offering benefits such as increased efficacy, sustainability, and safety. Consumer satisfaction…
The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory capabilities to maximize customer’s experience of products and services. We are seeing a boom in advanced algorithms that are able to perceive, interact and respond in new ways to all human senses and in many types of industries. The…
The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting and educational experiences in virtual environments, related to skin care, makeup product suggestions, routine proposals, diagnoses, efficacy predictions and interaction with virtual assistants who will guide and advise them. On the other hand, consumers will…
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the metaverse, which we can define as “A post-reality universe, a perpetual and persistent multi-user environment that merges physical reality with digital virtuality. It is based on the convergence of technologies, such as virtual reality (VR)…
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we use these emotions to benefit our brands and products? Surely many of you had the opportunity to read the book Emotional Branding by Marc Gobé, which was released in 2005 and translated into many languages….
In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent publication on the brainchip.com portal comments that: “In the world of Beneficial AI, some of the most exciting possibilities can be found in sensory applications. Sensory AI is learning through sensory inputs: information from the five…
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale of Snow White by the Brothers Grimm, published in 1812 and brought to the big screen by Disney in 1937 under the title “Snow White and the Seven Dwarfs”. We are entering 2024 and the…
In 2024 we will see that people and machines will no longer interact as before, because machines are no longer the same and people’s behaviours have changed. This year we have witnessed conversational AI becoming more and more present, allowing us to improve search and achieve more personalisation. We will also see the conflict between…
Another edition of the IFSCC World Congress has ended and it has been a wonderful experience, in the fantastic city of Barcelona. The Spanish Society of Cosmetic Chemists (SEQC) has delighted us with impeccable organization, both in scientific and social activities. On this occasion I had the honor of being invited as a Keynote Speaker…
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is entitled: “The power of sound marketing: how music in stores drives sales and captivates customers”. This text is very interesting because it indicates that there are studies that have shown how music can have a…
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