Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one of the organs most affected by the Covid19 pandemic. For this reason, the consumer is more analytical in the face of various skin conditions, one of which involves the greatest discomfort and is highly prevalent…
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030. This market represents a great opportunity for innovation for the cosmetic industry, so it is very important to understand the…
Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible and where we can find various stimuli for the different senses. In these multisensory rooms we find controlled stimuli such as lights, music, objects, textures, images, sounds, aromas, vibrations … a whole world of elements…
Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists of creating experiences and emotions through the five senses. The goal is to make the purchase process or first contact with the brand such a pleasant experience that can be remembered for a long time,…
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