The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we...
I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...
Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal...
Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale...
I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
