Column about news, reviews, concepts and trends about the amazing field of neuromarketing, sensory perception and emotions in cosmetics.
by John Jiménez, Senior Researcher at Belcorp Colombia and winner of the Henry Maso Award at the IFSCC 2016
BEAUTY IN VOGUE: COSMETICS AND FASHION MEETING
Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share…
ARCHETYPES IN COSMETICS
Archetype-based innovation represents a huge opportunity in our industry. From a marketing…
STORYBRAND: REVOLUTION OF CONNECTIONS FOR A REAL CONSUMER
Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global…
WHAT IS NEW IN SENSORY AI?
The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory…
2025 NEUROPREDICTIONS
The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products…
Neuromarketing in the Metaverse
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user…
What is new in emotional branding?
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings…
SENSORY AI
In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent…
Generative Artificial Intelligence
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the…
Senso-Trends for 2024
In 2024 we will see that people and machines will no longer interact as before, because machines are…
BEAUTY IN VOGUE: COSMETICS AND FASHION MEETING
ByJohn Jimenéz
August 20, 2025
Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share…
ARCHETYPES IN COSMETICS
ByJohn Jimenéz
June 13, 2025
Archetype-based innovation represents a huge opportunity in our industry. From a marketing…
STORYBRAND: REVOLUTION OF CONNECTIONS FOR A REAL CONSUMER
ByJohn Jimenéz
April 5, 2025
Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global…
WHAT IS NEW IN SENSORY AI?
ByJohn Jimenéz
January 24, 2025
The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory…
2025 NEUROPREDICTIONS
ByJohn Jimenéz
December 12, 2024
The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products…
Neuromarketing in the Metaverse
ByJohn Jimenéz
August 28, 2024
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user…
What is new in emotional branding?
ByJohn Jimenéz
May 17, 2024
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings…
SENSORY AI
ByJohn Jimenéz
March 24, 2024
In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent…
Generative Artificial Intelligence
ByJohn Jimenéz
January 18, 2024
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the…
Senso-Trends for 2024
ByJohn Jimenéz
December 8, 2023
In 2024 we will see that people and machines will no longer interact as before, because machines are…