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Columns

EURO COSMETICS Magazine • Sensory Marketing • Euro Cosmetics • Euro Cosmetics
John Jimenéz

Sensory Marketing

Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
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EURO COSMETICS Magazine • Sensory Rooms and Cosmetics • Euro Cosmetics • Euro Cosmetics
John Jimenéz

Sensory Rooms and Cosmetics

Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
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EURO COSMETICS Magazine • Atopic Skin and Senses • Euro Cosmetics • Euro Cosmetics
John Jimenéz

Atopic Skin and Senses

Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
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EURO COSMETICS Magazine • That’s Our Data Not Yours …! • Euro Cosmetics • Euro Cosmetics
Theresa Callaghan

That’s Our Data Not Yours …!

This month’s column is in support of the ingredient supplier, especially the smaller ones, and the issue of ‘theft’ of...
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EURO COSMETICS Magazine • Interpretation & Risk • Euro Cosmetics • Euro Cosmetics
Theresa Callaghan

Interpretation & Risk

At the end of last months column I wrote that I would attempt to answer the student’s questions: “why can’t...
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EURO COSMETICS Magazine • Lights, Camera, Action …<br>Oops Let’s Do A Retake! • Euro Cosmetics • Euro Cosmetics
Theresa Callaghan

Lights, Camera, Action …
Oops Let’s Do A Retake!

In this month’s column we take a look at live facial imaging used in advertising on tv home shopping networks...
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EURO COSMETICS Magazine • Sensory Branding • Euro Cosmetics • Euro Cosmetics
John Jimenéz

Sensory Branding

We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
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EURO COSMETICS Magazine • Metaverse Trends • Euro Cosmetics • Euro Cosmetics
John Jimenéz

Metaverse Trends

Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
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EURO COSMETICS Magazine • Up-cycling or Bicycling? • Euro Cosmetics • Euro Cosmetics
Theresa Callaghan

Up-cycling or Bicycling?

In this month’s column I decided to focus on the somewhat cringing “up-cycling” claims gradually attaching themselves to cosmetics these...
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EURO COSMETICS Magazine • Hormonal Beauty: Consumer and Senses • Euro Cosmetics • Euro Cosmetics
John Jimenéz

Hormonal Beauty: Consumer and Senses

According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
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EURO COSMETICS Magazine • “Cancelled” Research • Euro Cosmetics • Euro Cosmetics
Theresa Callaghan

“Cancelled” Research

In this month’s column we take a look at the dangers of “cancelling” our historical peer-reviewed research, so relevant for...
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EURO COSMETICS Magazine • SPF towards less confusion • Euro Cosmetics • Euro Cosmetics
Uli Osterwalder

SPF towards less confusion

This is the first edition of Sweep the Sun. Let me explain what qualifies me as a writer of a...
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