At the 18th World Congress on Skin Cancer in Buenos Aires, Oct. 26-29, 2022 (https://wccs2022.com), Prof. Claus Garbe, M.D., of Tübingen, Germany, gave a keynote lecture on Obstacles to Melanoma Prevention (Why It Doesn’t Work). Garbe focused on incidence data for malignant melanoma in Europe, Denmark and Germany, compared with current hot spots in Australia…
Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you apply this morning? Focus on the sensations that this perfume produces in you when you apply it and also, on what you feel when other people around you perceive it and give you good comments….
In the first Sweep the Sun columns we looked at the Gold Standard ISO 24444:20191 and the possible alternatives that are currently in the making at ISO2. This time we look at “outdoor SPF testing” which had its origins in Schulze’s first definition of SPF3 and has now being revisited by some who want to…
Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this morning? Do you remember the clothes you had yesterday? Memory is the result of a neural process that is made up of a group of systems, each of which plays a different role in creating,…
In the first Sweep the Sun column we looked at the revised ISO 24444:2019, the Gold standard in SPF-testing. Practically since the dawn of SPF testing, which began in the 1960s as an outdoor method under the sun, there has always been a desire for an alternative method that does not involve humans. Over the…
Claims Integrity – A philosophical journey on the morality and ethics of “beauty claims”, and the effect of culpable ignorance. When we look at the world today, and in the grand-scheme-of-things, cosmetics and their claims may be near the bottom of the food chain. Yet at the same time, cosmetic claims are not so small,…
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when a consumer has been exposed to a stimulus. With regard to attention, we can say that brands create strategies around stimuli as the central axis to capture the public’s interest. Achieving attention is not an…
This is the first edition of Sweep the Sun. Let me explain what qualifies me as a writer of a sunscreen column. Being a chemical engineer by training is already useful because all sunscreens are composed of chemicals, whether organic or inorganic. Then comes, of course, my experience; I have worked at the large supplier…
Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who is 10 years old, is a lover of Roblox and she talks about her virtual pets as if they were real! Sometimes she even meets her friends in this space … Roblox is an online…
This month’s column is in support of the ingredient supplier, especially the smaller ones, and the issue of ‘theft’ of information – taken from them by their ‘potential’ customers, and even competitors – and the implication this has on the validity of some cosmetic product claims. I enjoy, working with the ingredient suppliers, and a…
In this month’s column we take a look at the dangers of “cancelling” our historical peer-reviewed research, so relevant for supporting claims, just because there are some who find it “offensive”and many others who are afraid to challenge this worrying trend. Having sadly spent the month of June back in the UK on family bereavement,…
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us go in and buy. We have also experienced in shopping malls the smell that reminds us of a specific brand when we walk right past their store. These are examples of sensory branding and in…
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