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Columns

neuromarketing John Jimenéz
John Jimenéz

Neuromarketing of Luxury

I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this column:...
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Sensoriality
John Jimenéz

Emotional Sensoriality

Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
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EURO COSMETICS Magazine • Sensoverse • John Jimenéz • John Jimenéz
John Jimenéz

Sensoverse

The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...
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EURO COSMETICS Magazine • Humor and Beauty • John Jimenéz • John Jimenéz
John Jimenéz

Humor and Beauty

I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...
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Sunscreen Performance
Uli Osterwalder

AI to predict Sunscreen Performance?

The first Sunscreen Simulator was developed and made available on the Internet by Ciba Specialty Chemicals in 2002. In the...
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EURO COSMETICS Magazine • Do we need more transparency in Sun Protection? • John Jimenéz • John Jimenéz
Uli Osterwalder

Do we need more transparency in Sun Protection?

There is a trend towards more transparency in cosmetics, e.g. by sharing EXTRA ingredient list information not required by law,...
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EURO COSMETICS Magazine • NANO means BIG! • John Jimenéz • John Jimenéz
Uli Osterwalder

NANO means BIG!

When I say “Nano means Big”, I do so in reference to UV filters. Of course, I am not contesting...
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EURO COSMETICS Magazine • Figurative Claims or Just Misinformed Nonsense? • John Jimenéz • John Jimenéz
Theresa Callaghan

Figurative Claims or Just Misinformed Nonsense?

In this month’s column we take a look at the challenges faced when the use of figurative language in cosmetic...
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a badge of honour
Theresa Callaghan

A Badge of Honour

In this month’s column we take a look at the challenges faced with science literacy and ignorance when it comes...
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EURO COSMETICS Magazine • Suitable For All Skin Types –Are We Sure? • John Jimenéz • John Jimenéz
Theresa Callaghan

Suitable For All Skin Types –Are We Sure?

In this month’s column we take a look at the challenges faced when we leap onto yet another bandwagon before...
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EURO COSMETICS Magazine • Fragrances – What’s The Story? • John Jimenéz • John Jimenéz
Theresa Callaghan

Fragrances – What’s The Story?

In this month’s column we take a look at possible opportunities for fine fragrances. The scent of Spring is in...
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EURO COSMETICS Magazine • I, CHATBOT (and 2023 Trends) • John Jimenéz • John Jimenéz
John Jimenéz

I, CHATBOT (and 2023 Trends)

I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
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