In this column we will discuss how good intentions can lead to unintended consequences. To set the stage, ChatGPT (OpenAI, 3.5) helped me find examples of well-intended actions with unintended consequences. Here are three of them that may also be relevant in terms of sunscreen applications: Let’s explore three examples of good intentions of sunscreen…
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we use these emotions to benefit our brands and products? Surely many of you had the opportunity to read the book Emotional Branding by Marc Gobé, which was released in 2005 and translated into many languages….
In the realm of cosmetics, there often exists a significant gap between what is stated or written on product labels or advertisements and how consumers perceive these claims. This disconnection arises due to various factors, including marketing tactics, consumer psychology, and regulatory loopholes. Why don’t consumers get what we are (trying) to say, and why…
Safic-Alcan, a leading distributor of specialty chemicals, announces the acquisition of Beck Ingredients SL, a prominent distributor of nutraceutical chemicals in Spain and neighboring regions. The acquisition marks a significant step forward in Safic-Alcan’s strategic expansion and solidifies its presence in the growing nutraceutical market.Founded in 2016 by Victor Ramon Ortuño and Anan Yin in…
SphingoCare™ is the name of our new comprehensive range of ceramides designed for cosmetic applications. These trusted ingredients are mostly biotechnology and plant derived and are available either at high purity level, pre-dispersion, or biomimetic blends. These skin barrier hero ingredients offer extended activities for skin and hair care such as skin hydration, scalp well-being,…
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