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Theresa Callaghan

EURO COSMETICS Magazine • The Influence of Beauty Apps on Consumers: The Power of Misinformation • Theresa Callaghan • Theresa Callaghan
Theresa Callaghan

The Influence of Beauty Apps on Consumers: The Power of Misinformation

By Theresa Callaghan “Staying on top of two major hot-button topics in our industry—Misinformation and AI—I’m diving back into both...
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EURO COSMETICS Magazine • In Support of Colleagues Combatting Misinformation • Theresa Callaghan • Theresa Callaghan
Theresa CallaghanColumns

In Support of Colleagues Combatting Misinformation

In a couple of recent postings on LinkedIn, two colleagues in particular, were tearing their hair out (I thought only...
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EURO COSMETICS Magazine • All That Glitters Does Not Glow • Theresa Callaghan • Theresa Callaghan
Theresa Callaghan

All That Glitters Does Not Glow

The trend for glowing skin this year has surged in popularity this year, driven by a cultural and social media...
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Euro Cosmetics Magazine Theresa Callaghan column
Theresa Callaghan

Salt & Circumspection

In the latter part of January we saw much in the cosmetics news about very young teenagers using adult chemical...
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EURO COSMETICS Magazine • The Misinformation Challenge - Understanding It To Fight It • Theresa Callaghan • Theresa Callaghan
ColumnsTheresa Callaghan

The Misinformation Challenge – Understanding It To Fight It

As we see reported almost daily here on LinkedIn, Misinformation is a formidable and persistent challenge for the cosmetics industry....
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EURO COSMETICS Magazine • Ai Simulations Aren’t ‘Real’ - They are Claims-Washing • Theresa Callaghan • Theresa Callaghan
ColumnsTheresa Callaghan

Ai Simulations Aren’t ‘Real’ – They are Claims-Washing

Editor’s Note: On a recent discussion forum, the topic of using Ai simulations as a marketing tool for showing consumers...
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The Perils of Perception* - The Consumer versus the Rest of Us Theresaa Callaghan Euro Cosmetics Magazine
Theresa Callaghan

The Perils of Perception* – The Consumer versus the Rest of Us

In the realm of cosmetics, there often exists a significant gap between what is stated or written on product labels...
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EURO COSMETICS Magazine • A Christmas Carol • Theresa Callaghan • Theresa Callaghan
Theresa Callaghan

A Christmas Carol

Christmas is a time of good cheer and much hope for better times ahead. As someone who was brought up...
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EURO COSMETICS Magazine • White Formulations - Do They Have a Future? • Theresa Callaghan • Theresa Callaghan
Theresa CallaghanColumns

White Formulations – Do They Have a Future?

As 2024 ends, I thought I would give some consideration for thought on a subject which has been raised with...
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EURO COSMETICS Magazine • Unveiling the Stability Challenges in Cosmetic Science: A Path to Trust and Transparency • Theresa Callaghan • Theresa Callaghan
Theresa Callaghan

Unveiling the Stability Challenges in Cosmetic Science: A Path to Trust and Transparency

In the dynamic world of cosmetic science, the pursuit of product efficacy while ensuring stability is a significant challenge. With...
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EURO COSMETICS Magazine • It’s In The Detail - Or Should I Say Small Print? • Theresa Callaghan • Theresa Callaghan
Theresa Callaghan

It’s In The Detail – Or Should I Say Small Print?

In just a few weeks we are off to In Cosmetics Paris, and the Suppliers will be there in full...
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Euro Cosmetics - Theresa Callaghan column
Theresa Callaghan

AI and Cosmetic Claims – Truth, Wording, and Misinformation

In this month’s column we take a look at the challenges faced with the bullet train of AI entering society,...
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