In this month’s column we take a look at the challenges faced with science literacy and ignorance when it comes to cosmetic claims and beyond … Some of us in the industry will have been blessed with awards and honours for our contributions to the field of cosmetics and the wider dermatology category. Many of…
Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory experiences that generate an emotional response in the consumer. For example, a product that arouses feelings of happiness or relaxation. Next, we will look at trends on how sensory stimuli can influence consumers’ emotions, creating…
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