EURO COSMETICS Magazine • Silicone chemicals in cosmetics applications and their implications to the environment,health and sustainability • Dr. Matteo Zanotti Russo, Angel Consulting SAS, Elena Grasselli and Dr. Marco Pirozzi, Cosmetica Italia Servizi • Dr. Matteo Zanotti Russo, Angel Consulting SAS, Elena Grasselli and Dr. Marco Pirozzi, Cosmetica Italia Servizi
Silicone chemicals exhibit unique surface as well as bulk properties that make them highly desirable for cosmetic applications. These include chemical inertness, biocompatibility, lubricity, comfort feel, slippery feel, compatibility with various formulations, hydrophobicity, hydrophilicity, broad synthetic molecular design options, and unique ability to combine several properties into one single molecule.
EURO COSMETICS Magazine • Loyalty for Lovebrands • Dr. Matteo Zanotti Russo, Angel Consulting SAS, Elena Grasselli and Dr. Marco Pirozzi, Cosmetica Italia Servizi • Dr. Matteo Zanotti Russo, Angel Consulting SAS, Elena Grasselli and Dr. Marco Pirozzi, Cosmetica Italia Servizi
Customers buy their cosmetics online today and in stationary retail around the corner tomorrow. If one product is not in stock the brand with comparable appeal is grabbed. At the same pace at which product loyalty is waning, retailers and branded companies must target the positioning of their products to reach distinctiveness.