Consumers of makeup products have become quite discerning. They are looking for effective products that are practical, align with their lifestyle, and allow them to positively enhance their perceived selves. Lipsticks are among the unbeatable classics in this regard.
They are small, practical, easy to apply, and a touch of lip color instantly adds more expression to the entire face. Modern formulations must strongly align with consumer desires to achieve market success. Elevated standards for quality and performance have become crucial parameters for product development.
To give every color shade in a lipstick range the same pleasant texture and smoothness, formulation adjustments are always necessary. A simple way to optimize a base texture is to use functional fillers. This article highlights the functional fillers that are particularly suitable for improving aspects such as slip properties and application behavior in lipsticks.
* Technical Marketing Manager Merck Electronics KGaA
** Head of Cosmetic Application Labs EL-PS RKP, Merck Electronics KGaA /Surface Solutions
