GEKA ANNIVERSARY 100 YEARS OF BRUSHES
1925: Foundation by Georg Karl senior in Germany. Manufacture of household paintbrushes and brushes. 1957: Production of the first mascara with a twisted brush with Helena Rubenstein. 1974: Expansion of the production facility in Waizendorf with the addition of a new moulding facility. 2005: Production of the first molded brush for mascaras (1K, 2K and…